Better Life Media

Better Life Media Kit


Picture this, two new dads watching their babies crawl on the floor and put their little fingers in their mouths, dust, dirt, cleaning product residue and all. A light bulb goes off and they realize there has to be a way to put their brains and talents together to develop a line of safe household cleaning products. The result - Better Life® - products with no warning labels that remove environmental footprints, leaving you with both a clean house and a clean conscience. Better Life cleaning products have proven that all-purpose can also mean all natural.

Tim Barklage, Co-Founder/Chief Idealist and Kevin Tibbs, Co-Founder/Mad Skilled Scientist, began discussing the dangers of traditional cleaners and the toxic residues those cleaners leave behind. Barklage challenged Tibbs, an innovative formulation chemist, to create a new line of all natural, safe cleaning products that truly work. The result was a line of household products that keep people, pets and the planet safe. 

“Better Life was founded with a mission to create household cleaning products that are unmatched in safety and unbeatable in performance,” said Barklage. “We develop all of our products in-house, so we can be sure what we are creating is the safest and best performing, without compromise.”

From all-purpose cleaner, to wood polish and glass cleaner, to lotions, hand soap and produce wash, Better Life’s products are plant-based and are cruelty, fragrance, sulfate and petroleum free. Better Life also keeps it fun with brightly colored packaging and creative, whimsical names, such as I Can See Clearly, WOW!® and TAKE IT FOR GRANITE®.

Better Life has created products with unbeatable performance. what-EVER!® all natural, all-purpose cleaner is safe on any surface. Use it to clean out the fridge, your shower, and anything else that needs a wipe-down – you can even use it as a laundry pre-spotter. Pair what-EVER!® with Better Life’s Even the Kitchen Sink® natural cleansing scrubber, and you have an unstoppable duo! Together they even remove that “artwork” your kids decided to do on the wall. Alone, the powerful yet gentle scrubber works magic to keep all your surfaces shiny and protected—without scratching.

Better Life’s best-selling Simply Floored!® eliminates the bucket. Just squirt and mop, making it easy to do quick clean-ups or wall-to-wall mopping. It is safe on all hard surface floors including wood, stone tile, and laminate. Starting in October, Better Life will expand their all natural product line even more, to laundry. Spin-Credible™, all natural laundry detergent will safely clean clothes, with no added chemicals.

 “Customers contact us letting us know how excited they are to clean now and that our products do what they say – clean safely!” said Barklage. “They feel happy knowing their families are safe from harsh chemicals and their conscience is clean because they are helping the environment.”

Better Life products are proven to work better than conventional brands. Since they don’t use dyes, alcohols, synthetic fragrances, sulfates, and other irritants, they are also more people-safe and environmentally friendly than their competitors.

Better Life products are sold nationally at Whole Foods, and at local stores throughout the U.S. All products are also available at various online retailers and at the company’s site,


About Better Life

Better Life® is a line of plant-based, natural cleaning products. It was started in 2007 by Tim Barklage and Kevin Tibbs, life-long friends and first time parents. Featuring a full product line of all-purpose cleaners, specialty surface cleaners, soaps and lotions, Better Life’s mission is to create products that are completely safe and unbeatable in performance. Better Life’s products are free of synthetic fragrance, cruelty, sulfates and petroleum. All products are made in the USA. For more information please visit,

Product Fact Sheet

CEO Bios

Get to know the history of Better Life and our amazing line of products!