Green, If You Know What We Mean
Plant-based cleaning products packed with power and made with the good stuff. For cleaning up life's messes, naturally.
How it all began...
One afternoon in 2008, lifelong friends Tim Barklage and Kevin Tibbs were watching their kiddos crawl across the floor. As their toddlers’ tiny hands picked up dust, dirt, and cleaning residue, the concerned dads had a classic lightbulb moment. What if cleaning products could cut through grease, grime, and dirt without compromising on safety?
Tim, always the optimist, challenged Kevin, an innovative formulation chemist, to create a new line of plant-based, environmentally friendly cleaners that would defy expectations for safety and performance. Kevin hopped right into the lab, and BETTER LIFE was born.
Today, BETTER LIFE® products continue to challenge the way people think about natural cleaning – with plant-based power and formulas that are a natural fit for mess makers.

Cleaners made with good stuff
BETTER LIFE products are full of natural, plant-powered cleaning agents - like soap bark, corn, and coconut - so you can clean without compromise.
Our biodegradable, plant-based ingredients deliver a powerful clean, naturally! They're tough on stains, but safe around kids and pets*. We believe cleaners don't need sulfates, dyes, or artificial scents, and that's why we use just the good stuff.
*When used as directed
OUR PRODUCTS ARE CLEAN BY NATURE
Plant & Mineral Based
Naturally Scented, No Harsh Fumes
Biodegradable Ingredients
Leaping Bunny Certified: Cruelty Free, Never Tested on Animals