Green, If You Know What We Mean
Plant-based cleaning products packed with power and made with the good stuff. For cleaning up life's messes, naturally.
How it all began...
One afternoon in 2008, lifelong friends Tim Barklage and Kevin Tibbs were watching their kiddos crawl across the floor. As their toddlers’ tiny hands picked up dust, dirt, and cleaning residue, the concerned dads had a classic lightbulb moment. What if cleaning products could cut through grease, grime, and dirt without compromising on safety?
Tim, always the optimist, challenged Kevin, an innovative formulation chemist, to create a new line of plant-based, environmentally friendly cleaners that would defy expectations for safety and performance. Kevin hopped right into the lab, and BETTER LIFE was born.
Today, BETTER LIFE® products continue to challenge the way people think about natural cleaning – with plant-based power and formulas that are a natural fit for mess makers.
Cleaners made with good stuff
BETTER LIFE products are full of natural, plant-powered cleaning agents - like soap bark, corn, and coconut - so you can clean without compromise.
Our biodegradable, plant-based ingredients deliver a powerful clean, naturally! They're tough on stains, but safe around kids and pets*. We believe cleaners don't need sulfates, dyes, or artificial scents, and that's why we use just the good stuff.
*When used as directed
OUR PRODUCTS ARE CLEAN BY NATURE
Plant & Mineral Based
Naturally Scented, No Harsh Fumes
Leaping Bunny Certified: Cruelty Free, Never Tested on Animals
"I Simply Wanted a Good Cleaner"
"Admittedly, I am not 'green' conscience. Not that I'm against it! But, I am always in search of a good cleaning product. After seeing BETTER LIFE on Shark Tank I knew I had to try it. Results? I love it!
"I live in an apartment townhouse in Columbus Ohio. I could never find a product that could really clean the bathtub. Then I tried Even The Kitchen Sink. It's the best cleaner I have found! The best part is, I'm not afraid to put my 2 year old daughter in her bath right after cleaning the tub!"
- Jennifer F.
"Free and Clear of that Old Stain"
"I have a few of your company's products in my cleaning cabinet, but I just had to reach out regarding my most recent purchase of the stain and odor eliminator. I have made a lot of changes the past few months to my diet and lifestyle in general, including choosing more natural, safer-for-me and safer-for-the-planet goods, so your line of products fits right in with my goals.
"This week, I bought the stain and odor eliminator with the hope that it would fix a couple of long standing problems."
- JoAnn O.
"Amazing, Natural Products"
"HI guys! Ever since I saw you on Shark Tank I've been looking for your products. I couldn't find them at my Whole Foods (I live in San Diego), so I purchased online directly from you. I just received my Big Shark Kit the other day, and I can't begin to tell you how AMAZED I am with how great these products are!! I'm literally blown away. My wood floors were filthy, and nothing seemed to clean them without leaving them streaky and filmy. I used your Simply Floored cleaner on our wood floors and our tile floor in the bathroom and both look absolutely FABULOUS!! I've also used the Kitchen Sink cleaner on our grout, stainless steel, oven cooktop and our faucets and they shine like never before. The What-Ever spray is great too. Really, I'm totally on board with your products. I will never by 409 again! I literally threw out all my old cleaners!!"
- Juliet D.
San Diego, CA