The Importance of Reading the Label

Caution: Eye irritant. Skin irritant. Harmful if swallowed. Contents under pressure. Needs to be used in a well-ventilated area. Call poison control.

Look familiar?

These warnings, often found on the labels of traditional cleaners, are quite serious. So why is it that so little attention is brought to them in the public sphere?

When was the last time you saw an ad or news story on TV encouraging you to check the label of your cleaning products? Unless you were seeking it out, my guess is you’ll be sitting there a while racking your brain.

Many people just accept the toxic ingredients as necessary to get the job done. Heck, I used to be one of those people.

We are bombarded with ads and media telling us to “read the label,” “check the ingredients,” “keep our families healthy.” But the only labels we’re regularly encouraged to read are the ones on our foods. While this is important because we all eat, guess what? We all clean, too! (With the exception of those people on Hoarders).

Just because we don’t ingest something doesn’t mean it doesn’t have adverse effects on our health and our bodies. Just look at the Tan Mom. Or people who have had chemotherapy. Or those with allergies so sensitive they practically have to live in a bubble.

There are so many things we come into contact with in our daily lives that are harmful to us, including cleaning products. And yet so many of us continue to ignore the labels. You don’t have to stand for this!

Better Life is 110% committed to label transparency and we encourage you to compare our labels with other products out there. In addition to disclosing every ingredient, we even include some of the common ones we DON’T include like VOCs and synthetic dyes. As an added bonus, we include clever little snippets that we guarantee will make you smile – can you find them? In sum, reading our labels will make you happy AND healthy.

We’re committed to educating our friends, neighbors and community about the importance of “reading the label” and encourage you to get involved by telling your friends, posting flyers at work or contacting your local news outlet. Please contact us if you need support!

Leave a comment below telling us how you plan to spread the word in your community about reading the label and we’ll select one random winner on July 19th, 2013 to receive a bottle of What-EVER!

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Finally! I am so sensitive to chemicals, especially fragrances and synthetic scents, that I am making my own laundry soap, toothpaste, and cleaning products. I would love to be able to buy safe products to clean windows, bathrooms, and kitchen counters. I saw you on Shark Tank and I want to try your products.


Well…. I am one of those people who are living in a bubble at the moment. I got sick from home remodeling and it has changed my life. I was desperate for doing my dishes and was shocked how hard it was to find something that was truly safe. EVERYTHING else I have used would bother me. I finally found this product at Whole Foods and gave it a try! Everything i have used from them has been absolutely wonderful! I am VERY sensitive and there is nothing I haven’t been able to use, I have taken their products and made gift bags for all my family, not just for me but for everyone that is important to me. My children are starting out on their own and they got the whole house cleaning bag I made up, Thank you from the bottom of my heart for helping those of us who have had their lives forever changed due to one reason or another and have now become chemical sensitive. Your products are the BEST on the market! I really mean that!


Aww nobody left a comment! I guess it’s too late, but I just discovered you guys while googling for a better dishwasher detergent that is safe and not tested on animals…really excited to tell my family about your products. I am always telling them (and my friends!) to always read labels, even if you have been buying the same product for years, because companies change formulas all the time!!


I run a side cleaning business and promote your products by keeping them in your packaging so my customers can see what I feel comfortable using in their homes, and should they have any questions regarding ingredients, etc, the label is readily available! Will continue to use/promote your line of products, and in the next few weeks I will be trying some more products!

Eileen Scheindlinger

I love better life! My home is cleaner and greener since we started using it years ago. I’ve helped many friends and family switch just by spreading the word. I have read the labels to many and purchased starter bottles for a few too. Once you try BL and see its power you are hooked.
It’s been in a few baby gifts too. Got to start those new people off right!

Jess k

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