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Caution: Eye irritant. Skin irritant. Harmful if swallowed. Contents under pressure. Needs to be used in a well-ventilated area. Call poison control.

Look familiar?

These warnings, often found on the labels of traditional cleaners, are quite serious. So why is it that so little attention is brought to them in the public sphere?

When was the last time you saw an ad or news story on TV encouraging you to check the label of your cleaning products? Unless you were seeking it out, my guess is you’ll be sitting there a while racking your brain.

Many people just accept the toxic ingredients as necessary to get the job done. Heck, I used to be one of those people.

We are bombarded with ads and media telling us to “read the label,” “check the ingredients,” “keep our families healthy.” But the only labels we’re regularly encouraged to read are the ones on our foods. While this is important because we all eat, guess what? We all clean, too! (With the exception of those people on Hoarders).

Just because we don’t ingest something doesn’t mean it doesn’t have adverse effects on our health and our bodies. Just look at the Tan Mom. Or people who have had chemotherapy. Or those with allergies so sensitive they practically have to live in a bubble.

There are so many things we come into contact with in our daily lives that are harmful to us, including cleaning products. And yet so many of us continue to ignore the labels. You don’t have to stand for this!

Better Life is 110% committed to label transparency and we encourage you to compare our labels with other products out there. In addition to disclosing every ingredient, we even include some of the common ones we DON’T include like VOCs and synthetic dyes. As an added bonus, we include clever little snippets that we guarantee will make you smile – can you find them? In sum, reading our labels will make you happy AND healthy.

We’re committed to educating our friends, neighbors and community about the importance of “reading the label” and encourage you to get involved by telling your friends, posting flyers at work or contacting your local news outlet. Please contact us if you need support!

Leave a comment below telling us how you plan to spread the word in your community about reading the label and we’ll select one random winner on July 19th, 2013 to receive a bottle of What-EVER!

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